Creating an E-Business entails much more than establishing a Web site. It requires careful and thorough planning. E-Business: Enterprise Wide Planning shows students how to plan an E-Business. Topics such as planning strategies, market analysis, E-Business models, and financing are among the pertinent areas of planning for an E-Business that are explored in this course. Students will learn how to apply planning techniques in these areas in order to use when creating their own E-Businesses.

Prerequisites

To ensure your success, we recommend you first take the following course or have equivalent knowledge:

E-Business : Fundamentals of E-Commerce , E-Business : Practical Applications , E-Business : Fundamentals of Enterprise Wide Infrastructure

Delivery Method:

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities

Target Student;

The target student for this course is a decision-making businessperson who wants to establish an E-Business.

Benefits:

After taking this course, students will be better equipped to plan their own E-Businesses.

What's next:

The next course in the Business & Strategy path is E-Business: Enterprise Wide Project Implementation and Management.

Hardware/Software Requirements

There are no hardware or software requirements for this course. However, students will need to bring their company vision and mission statements with them to this class, if possible.

Performance-Based Objectives

Performance-based objectives help students learn the material and enable the instructor to observe that the objective has been successfully completed by each student. Upon completion of this course, students will be able to:

• Write vision and mission statements for your E-Business and select planning strategies to carry out those statements.
• Perform a market analysis to help shape your E-Business plan.
• Select an E-Business model(s), Web site model(s), and Web strategies for your own E-Business.
• Evaluate and make decisions regarding the internal operation functions for your E-Business.
• Create a marketing strategy for your E-Business.
• Develop a financial plan for your E-Business.
• Write an E-Business plan using the components of a traditional business plan.