Students will learn how to plan and develop an E-Commerce small business.

Prerequisites

Students should have a fundamental knowledge of computers, business operations, E-Commerce, and the Internet

Delivery Method:

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities

Target Student;

This course is targeted to the small business owner, manager, or equivalent who wishes to conduct E-Commerce transactions via the Internet. Students enrolling in this course should understand basic E-Commerce and Internet concepts, and have an idea of what products and/or services they wish to sell.

Benefits:

Students will learn how to plan and develop an E-Commerce small business.

What's next:

The next course in the Business & Strategy path is E-Business: Enterprise Wide Project Implementation and Management.

Hardware/Software Requirements

To run this course, you will need an IBM PC-compatible computer, a connection to the Internet, an up-to-date version of a Web browser, such as Internet Explorer or Netscape Navigator, the Notepad application, an e-mail application, and the 76918data self-extracting zip file. See your reference manual for hardware considerations that apply to your specific hardware setup.

In addition, you will need printers if you want to print the data files created in the course.

Performance-Based Objectives

Lesson objectives help students become comfortable with the course, and also provide a means to evaluate learning. Upon successful completion of this course, students will be able to:

• Establish an E-Commerce plan, identify E-Commerce equipment requirements, identify E- Commerce software requirements, evaluate Internet connection devices, and understand how to use the Web to get help for your small business.
• Understand the difference between using an Internet Service Provider (ISP), an online mall, or a Web hosting service that provides you with complete E-Commerce solutions.
• Develop a Web site design plan, create an online catalog, and create an electronic storefront environment.
• Identify methods of payment, enable credit card purchases, use online payment systems, and track finances.
• Identify how to create a secure environment and discuss legal issues involved with creating an E-Commerce business.
• Discuss the importance of marketing, register with search engines, and discuss other Internet marketing techniques.
• Use Customer Relationship Management (CRM) to establish relationships with existing customers and use CRM to enhance relationships with existing customers.